About JOODJ by Múkami Kinoti Kimotho

Channel your inner fierce through versatile pieces that give your classic looks a high-fashion, ultra-trendy feel!

Rock your world with Shoelry that easily morphs into body armor, neck ties, hair bands, corsages and handbag/belt bling. Your imagination is the limit!!!

Inspired by numerous attempts to revive and reconstruct her wardrobe and the unyielding desire to give classic looks a couture feel, Múkami Kinoti Kimotho founded JOODJ in 2012. The underlying Philosophy that every woman has a signature sense of style and deserves to make bold fashion statements no matter what the size of her budget is a predominant driving factor for this pioneer brand.

Designed in the United States, JOODJ by Múkami Kinoti Kimotho accessories are handmade, versatile and empower women to confidently express their individuality and own their inner fierce.


JOODJ - The LifeSTYLE With A Conscience!

FACT: According to the most recent Demographic Health Survey (DHS), 27% of girls and women in Kenya (aged 15-49) have undergone Female Genital Mutilation (FGM)!

JOODJ up your LifeSTYLE to make a difference for them! 

Through December 2017, JOODJ Up on ROKA, ZIZI and NGOMA designs and help the LIVE International Foundation, a start-up non-profit organization working to help eradicate FGM, child marriage and institutional rape in Kenya and other countries in Africa.








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